The Radio Days of L. A. Rita Star-studded, Star- spangled dreams

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The Radio Days of L.A. Rita: Star-Studded, Star-Spangled Dreams is the inspiring memoir of broadcaster, entertainer, and media pioneer LaRita Shelby. From her beginnings as a teenage radio enthusiast in Memphis to becoming a trusted voice on Los Angeles radio and Armed Forces Radio, Shelby shares a remarkable journey through the worlds of broadcasting, entertainment, and public service.

Filled with celebrity encounters, behind-the-scenes stories, and heartfelt reflections, the book chronicles how her voice reached U.S. military personnel stationed around the globe, providing comfort, connection, and a reminder of home during times of war and peace. Along the way, Shelby navigates the challenges of the media industry, brushes with Hollywood, and the personal triumphs that shaped her career.

At its core, The Radio Days of L.A. Rita is a celebration of resilience, Black broadcasting history, music, culture, and the power of storytelling. It is a testament to one woman's determination to use her voice to uplift, entertain, and leave a lasting legacy.

What Our Clients Are Saying

Thank you for all the wonderful advice you gave me regarding the planning, production, and marketing of the Path To Publishing "Act Like an Author, Think Like a Business" 2018 Conference. I wish I'd connected with you in the earlier stages, but it's better late than never. Putting your advice to use in the latter stages is proof that when someone is an expert in their industry and knows what works;  listen, take heed, implement, and then execute. In other words, work it! You knew what worked, you shared with me what would work, then I worked it. And guess what? It worked! The conference was amazing.    
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Thank you for seeing the true vision of my publishing conference, even when my own was, at times, blurred.

Joylynn M. Ross writing as BLESSED selling Author               E. N. Joy Literary Educator for Path To Publishing PathToPublishing.com


​​I spent many years in the corporate world, setting up and running major national and international divisions.  When I decided to launch my own company, the first person I contacted was LaRita Shelby.   She was the perfect fit to assist me in launching and branding my new entity by using many of the guidelines in this book.  The Brand Beside The Brand can insure timely ventures that are firmly established.     

Dr. Logan H. Westbrooks, Author & Publisher of  
The Anatomy of the Music Industry 
​CEO of Ascent Publishing

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