SB MEDIA, a division of Shall Be Productions

The Brand Beside
The Brand

​Transform from the traditional notion of a business backing a product or an employee backing a company, instead transition with a new idea that realigns your business, your profession or product side by side.  Create a multi-dimensional relationship with your customer, your product and your business.
To earn the trust of the marketplace, you must get out front and stand beside the brand and bring the full wealth of experience to add optimal credibility to all that you have to offer.  It's time to be the CEO
​of Y-O-U!

Workshops, Consulting & Training
Click to Register for our Latest Workshop
"Presenting Your Materials to the Media 3.0"
The New ABC's of the Media Landscape

Other workshops:
​Be The Brand Beside The Brand 
Be The CEO of Y-O-U
Humorous Resources: HR's new added value
                 Digital Media: New Language                   of the Marketplace
Money For Your Mission-How to Pitch to Win
     What you will learn in our signature workshop
The Brand Beside the Brand

   Entrepreneur
  Employee
Or Business Owner
Unlock your hidden value!

​Re-invent yourself
Re-define your staff or business
Find out how to merge who you are with what you do Create new ways to market yourself, or your product
Motivate your team and connect with customers
Tell your unique story
Bring your full value to the forefront   

Purchase Workshops
​& Consulting HERE
Presenting Your Materials to the Media 3.0 
Money For Your Mission-How to Perfect Your Pitch
Save Your Last Nerve- How To Deal With Difficult People
The Brand Beside the Brand Book & Training
One on One Consulting Click for Price & Registration  

What Our Clients Are Saying

Thank you for all the wonderful advice you gave me regarding the planning, production, and marketing of the Path To Publishing "Act Like an Author, Think Like a Business" 2018 Conference. I wish I'd connected with you in the earlier stages, but it's better late than never. Putting your advice to use in the latter stages is proof that when someone is an expert in their industry and knows what works;  listen, take heed, implement, and then execute. In other words, work it! You knew what worked, you shared with me what would work, then I worked it. And guess what? It worked! The conference was amazing.    
​
Thank you for seeing the true vision of my publishing conference, even when my own was, at times, blurred.

Joylynn M. Ross writing as BLESSED selling Author               E. N. Joy Literary Educator for Path To Publishing PathToPublishing.com


​​I spent many years in the corporate world, setting up and running major national and international divisions.  When I decided to launch my own company, the first person I contacted was LaRita Shelby.   She was the perfect fit to assist me in launching and branding my new entity by using many of the guidelines in this book.  The Brand Beside The Brand can insure timely ventures that are firmly established.     

Dr. Logan H. Westbrooks, Author & Publisher of  
The Anatomy of the Music Industry 
​CEO of Ascent Publishing

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