About

LaRita Shelby, Founder of SB Media & Shall Be Productions where the focus is on Business, Entertainment & The Arts
LaRita Shelby is a seasoned marketing & media professional with experience in advertising, branding, public relations and digital media.  She is a former broadcaster for the Department of Defense, who has travelled to England, Africa, the Far East, Germany and the Caribbean Islands. LaRita has consulted numerous clients, including multi-millionaires who sought her guidance when developing their personal brands. 

​LaRita graduated Summa Cum Laude from Touro University with a Masters in Media & Communication Psychology, and her undergrad degree is from Loyola Marymount.  LaRita is a member of Sigma Gamma Rho Sorority and she currently works in business, education, entertainment & the arts. 
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LaRita Shelby & SB Media received Congressional Recognition & A Certificate of Recognition from the Office of Mayor Karen Bass, City of Los Angeles.  She also received a Leadership Award for Business & Community Service from the Regional Black Chamber of Commerce of the San Fernando Valley California (2023).

LaRita's academic works may be found here:  https://touro.academia.edu/LaRitaShelby

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Business 

Project Manager 

SB Media can take your idea from concept to creation.  .​

Producer & Marketer

From theatrical productions to audio/visual products for individuals & corporations, tell us your idea - let us create the masterpiece and help bring it to the marketplace.
Pictured in St. Croix, Virgin Islands with cast & crew of production authored by LaRita Shelby

Consultant

Transcend to the "can do's and the how to's." So often we are trapped by perceived obstacles, when we have hidden assets just waiting to be tapped.

Discover strategies and possibilities from an idea maven, a planner and a doer who can show you how to evolve, whether you are a solo entrepreneur or a business owner seeking to motivate your team.

       Be the CEO of Y-O-U

Find your voice​
Tell your story 
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Let your worth be known
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Step from behind
​and stand beside the brand
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What Our Clients Are Saying

Thank you for all the wonderful advice you gave me regarding the planning, production, and marketing of the Path To Publishing "Act Like an Author, Think Like a Business" 2018 Conference. I wish I'd connected with you in the earlier stages, but it's better late than never. Putting your advice to use in the latter stages is proof that when someone is an expert in their industry and knows what works;  listen, take heed, implement, and then execute. In other words, work it! You knew what worked, you shared with me what would work, then I worked it. And guess what? It worked! The conference was amazing.    
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Thank you for seeing the true vision of my publishing conference, even when my own was, at times, blurred.

Joylynn M. Ross writing as BLESSED selling Author               E. N. Joy Literary Educator for Path To Publishing PathToPublishing.com


​​I spent many years in the corporate world, setting up and running major national and international divisions.  When I decided to launch my own company, the first person I contacted was LaRita Shelby.   She was the perfect fit to assist me in launching and branding my new entity by using many of the guidelines in this book.  The Brand Beside The Brand can insure timely ventures that are firmly established.     

Dr. Logan H. Westbrooks, Author & Publisher of  
The Anatomy of the Music Industry 
​CEO of Ascent Publishing

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