The Brand Beside The Brand

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This book transforms the traditional notions of a business backing a product or an employee who is backed by a company.  Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional.  To earn the trust of the marketplace, you must get out front and stand beside the brand and bring the full wealth of experience to add optimal credibility to all that you have to offer.  This book helps you to be the CEO of Y-O-U!

What Our Clients Are Saying

Thank you for all the wonderful advice you gave me regarding the planning, production, and marketing of the Path To Publishing "Act Like an Author, Think Like a Business" 2018 Conference. I wish I'd connected with you in the earlier stages, but it's better late than never. Putting your advice to use in the latter stages is proof that when someone is an expert in their industry and knows what works;  listen, take heed, implement, and then execute. In other words, work it! You knew what worked, you shared with me what would work, then I worked it. And guess what? It worked! The conference was amazing.    
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Thank you for seeing the true vision of my publishing conference, even when my own was, at times, blurred.

Joylynn M. Ross writing as BLESSED selling Author               E. N. Joy Literary Educator for Path To Publishing PathToPublishing.com


​​I spent many years in the corporate world, setting up and running major national and international divisions.  When I decided to launch my own company, the first person I contacted was LaRita Shelby.   She was the perfect fit to assist me in launching and branding my new entity by using many of the guidelines in this book.  The Brand Beside The Brand can insure timely ventures that are firmly established.     

Dr. Logan H. Westbrooks, Author & Publisher of  
The Anatomy of the Music Industry 
​CEO of Ascent Publishing

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