The New Language of the Marketplace

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$25.00
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Teleconference to introduce sales professionals to the new language of the digital advertising marketplace. Explore terms such as RTB, I/O, ATF, SSP, DSP, Native ads, Programmatic buying & more. Get a power packed overview of industry trends from a focused and caring media professional. Trust me there is something new everyday. What you don't know is costly. What you'll learn is valuable and designed to get you started on the pathway to understanding digital media. Current Director of Digital Media Strategy & Sales at EURweb.com (20 yr online publishing platform). 60 mins.

Upon payment, you will receive call in and/or log in details. 

or more info (818)421-6328. 

What Our Clients Are Saying

Thank you for all the wonderful advice you gave me regarding the planning, production, and marketing of the Path To Publishing "Act Like an Author, Think Like a Business" 2018 Conference. I wish I'd connected with you in the earlier stages, but it's better late than never. Putting your advice to use in the latter stages is proof that when someone is an expert in their industry and knows what works;  listen, take heed, implement, and then execute. In other words, work it! You knew what worked, you shared with me what would work, then I worked it. And guess what? It worked! The conference was amazing.    
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Thank you for seeing the true vision of my publishing conference, even when my own was, at times, blurred.

Joylynn M. Ross writing as BLESSED selling Author               E. N. Joy Literary Educator for Path To Publishing PathToPublishing.com


​​I spent many years in the corporate world, setting up and running major national and international divisions.  When I decided to launch my own company, the first person I contacted was LaRita Shelby.   She was the perfect fit to assist me in launching and branding my new entity by using many of the guidelines in this book.  The Brand Beside The Brand can insure timely ventures that are firmly established.     

Dr. Logan H. Westbrooks, Author & Publisher of  
The Anatomy of the Music Industry 
​CEO of Ascent Publishing

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